Fresh marketing for brands that want to thrive.

Strategic partners.
Savvy advisors.
Roll-up-our-sleeves doers.

When your company is growing fast, it’s easy for things to fall through the cracks, even when your marketing team is working overtime.

Led by Jill Germano, Fig Tree is a boutique marketing consultancy dedicated to solving your biggest marketing and branding challenges. Our approach is collaborative, consumer-centric, and we genuinely love being a trusted partner of brands who are doing great things in the world.

Meet Jill.

Our founder has more than 15 years of experience bringing bold startups and iconic, purpose-driven consumer brands to market. She’s worked in-house with brands like San Pellegrino, Melissa & Doug, Earth’s Best Organic, and Blue Print Juice and earned her MBA from Haas at UC Berkeley.
Jill is now bringing her well-honed skills—and a roster of experienced marketing specialists on speed dial—to brands who need strategic expertise and flawless execution without adding to their marketing headcount.
Let’s work together.

“Jill’s ability to integrate into our small team, learn our brand, and add value from the beginning makes her one of the most effective and intelligent consultants I’ve ever encountered.”

—Rebecca Remley, CEO, Wedderspoon

You’ve got gaps in your marketing.
Fig Tree can close them.

Fractional CMO

If your company needs senior marketing leadership, but isn’t ready for a full-time hire, we’ll work with your executive team to create a cohesive brand strategy and serve as a thought partner to guide your company through the execution and measurement needed to unlock step-change growth .
Strategy

We’re experienced strategists who bring unique experience of having worked on both Fortune 100 brands and fast-growing start ups. We offer a full range of strategic solutions—brand strategy, brand planning, innovation—customized to where your business is right now and where you want to go.
Project Lead

When your marketing team is out on leave, strapped for bandwidth, or down a critical resource, we can fill the gap—seamlessly. We fit right into your current organization and will get up to speed lightning fast so you produce marketing deliverables and drive results without business disruption.
Advisory

As a visionary leader, it helps to have a thought partner to give you a no-BS perspective on how to grow your brand. We’ll bring the expertise we’ve developed helping other purpose-driven brands solve challenges. Need help unlocking the full potential of junior staff? We’re great mentors.